With now dreary familiarity the Irish Times Magazine is peddling yet more lifestyle mumbo-jumbo as fact in an interview that is basically a plug for a book - 'How to Quit Without Feeling Shit', another new book by Patrick Holford.
In an article devoid of any skepticism, the stand out quote is "The conventional understanding of nutrition is that you need sugar for energy, and protein to build muscle, and you don't need fat", which is complete horse-shit. Who, with even a passing knowledge of nutrition, thinks in terms of needing 'sugar for energy'?
The article gives the game away by later saying 'when GI (Glycaemic Index) diets became popular a few years ago, Holford came up with the term "glycaemic load", which he believes is a more accurate way of ensuring you eat the carbohydrate foods that release energy slowly' as if Holford is somehow responsible for introducing a concept that has actually been understood for a couple of decades. It's complete nonsense.
Patrick Holford is, of course, a complete charlatan. Read how he dodged a BBC Radio 4 programme earlier this year entitled The Rise of the Lifestyle Nutritionist.
Read how the British Advertising Standards Authority slapped Holford down for making unsubstantiated claims such as "If you eat a balanced diet you get all the vitamins and minerals you need.’ WRONG!” while advertising another book and his pills.
Read about the QLink Pendant sold by Holford whose inventor has 'always been clear the QLink does not use electronics components "in a conventional electronic way"', apparently.
And, lest you be in any doubt, Holford is a man who once made the statement “I have never made this claim [that vitamin C was more effective in treating Aids than the ARV medication, AZT]. What I have said in the latest edition of my book, the New Optimum Nutrition Bible… is that ‘AZT, the first prescribable anti-HIV drug, is potentially harmful and proving less effective than vitamin C’.” For real.
Just how much money does the Irish Times make from its advertorials in its Saturday magazine?