Wednesday, July 25, 2007

Indian Summer Sky

Lessons in advertising:
  1. In order to highlight the merits of your product / service, be sure to take the piss out of a small Irish town or village with your 'humorous' ad for said product / service.
  2. Spend just enough money to ensure the ad is seen by a sufficient number of people to create the desired furore.
  3. Sit back and relax as newspapers and radio stations supply all the oxygen of publicity you'll ever need as people queue up to denounce your gratuitous insult.
  4. Count the profits as precisely no one withdraws their business on account of said insult and hundreds, if not thousands, of people (who never saw the original ad, but heard or read about the subsequent row) decide to splash the cash on your product / service.

Case Study (as if it's required...)

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