Tuesday, December 14, 2004

Drug Stabbing Time

The company newsletter this week rails against an announcement by Consumer Reports, which normally rates consumer products such as DVD players and washing machines, to begin "rating" medication. "Patients should take advice on what medication is right for them by seeing their doctors, not from a magazine rating", company spokesmen said yesterday... "And it undermines the role of the physician in determining the best treatment options".

Well, yes, of course. So why, then, does Big Pharma insist on direct-to-consumer marketing in the US? Surely that "undermines the role of the physician" as well? I'm sure the slippery corporatese (I just made up a word) that passes for the abuse of language in the business world would be well able to teach me the nuances of the pharmaceutical companies' position.

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